THQ satser mindre på hard core spillere!

Om det er smart eller ikke vil nå vise seg!

THQ har i mange år nå utviklet og sendt ut mange store spillserier. De har også vært en stor leverandør av blant annet barne og familiespill, men etter å ha sett den siste pressemeldingen så kan det være slutt på sistnevnte. Årsaken er at THQ nå heller vil satse på spill for hard core spillere og da spill/serier som UFC Undisputed 3, Darksiders II, Company of Heroes, inSANE, Saints Row, Warhammer 40.000 og en ny tittel fra Patrice Désilets og hans team.

Selskapet vil videre satse mer på digital distribusjon noe flere og flere spillselskaper ser nytten av. Ved digital distribusjon er det også mindre sjanse for piratkopiering noe alle selskaper sliter med på en eller annen måte.

Om dette er smart av THQ eller ikke vil nå vise seg og spesielt med tanke på å kutte ned satsningen på barne og familiespill. Faktisk er denne gruppen den største og hvor det kan ligge mer penger om man satser riktig.

Her er biter av pressemeldingen vi fikk tilsendt:
THQ Inc. announced its updated business strategy as the company exits traditional kids’ licensed video games and focuses on its core video game franchises and digital initiatives for the future. The company will continue to build its strong portfolio of core game franchises and align its resources to deliver games on both existing consoles and new and emerging platforms. The company intends to accelerate digital revenues by extending and supporting key console launches, and to create dedicated digital properties for emerging platforms.
As part of the alignment, THQ is in the process of exiting its relationships with kids’ licensed entertainment companies but will continue to sell certain previously released titles.

“THQ will be a more streamlined organization focused only on our strongest franchises,” said Brian Farrell, President and CEO, THQ. “The success of Saints Row®: The Third™ is an example of what our revised strategy and focus can achieve. We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title. Additionally, our robust digital content offerings for this game have resulted in the highest digital revenue of any console title in our history.”

The company’s five internal studios are developing games aligned to several of THQ’s key franchises, including the upcoming launch of UFC® Undisputed™ 3 and Darksiders® II, as well asCompany of Heroes, inSANE, Saints Row, Warhammer 40,000, and the new title from Patrice Désilets and his team. The company also continues to work with prominent external development talent on both existing and new franchises. THQ’s goal is to optimize its portfolio for the current generation of consoles and to establish new franchises on the next generation of game devices.

THQ will discuss its new streamlined business model that reflects this strategy in more detail on its third quarter 2012 conference call scheduled for Thursday, February 2, 2012.

Nedenfor ser du en trailer fra Saint's Row: The Third som ble lansert til Xbox 360, Playstation 3 og PC den 15. november i fjor!